A major staple on the local scene of Chicago, bringing us such brands as dope.boy.magic, and Vita Morte and recently opening up a store called Fat Tiger, sat down with Closed Sessions. During the interview Joe Fresh Goods explained what routes he wanted to take with each of his brands and how they came up with the "Fat Tiger". He also touch on expanding, successful marketing and what it means to him to have successful brands.
"With our store we are trying to build a big family; we want our customers to feel like family. We’re gonna be doing a lot events in Chicago. We just want to bring back strength and honor into streetwear. A lot of stores get caught up in the hype, selling certain Jordans, marking up their prices. Even with the brands we carry, it’ll be about bringing strength and honor." - Joe
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